Scaling Your Insurance Business with Social Media: Oscar Gonzalez on Lead Generation, Video Ads, and Industry Evolution** Welcome to another special guest episode of *Insurance Life and Everything in Between*! In this episode, we’re joined by Oscar Gonzalez from Scale My Social to dive deep into the world of social media marketing for insurance agents. Oscar shares his journey from building a multi-million-dollar e-commerce business to revolutionizing lead generation in the insurance industry. We explore how Scale My Social helps agents leverage video-based ads on platforms like Facebook and TikTok, who it’s right for, and why it’s not a one-size-fits-all solution. From static ads to storytelling through video, Oscar breaks down the strategies that have helped over 400 agents scale their businesses. Plus, we discuss the evolution of the industry—from the days of avatar leads to the rise of AI-powered appointment setters—and why tools like CRMs and persistence are game-changers for today’s producers. Adam joins the conversation (on his birthday, no less!) to share his insights as an agency owner working these cutting-edge leads. **In this episode:** - How Oscar transitioned from e-commerce to insurance and spotted untapped opportunities on social media - The power of video ads over traditional static ads for final expense and health insurance leads - Why Scale My Social isn’t just a lead vendor—it’s a system for building your business - Who’s the ideal candidate for Oscar’s program (and who isn’t) - The future of insurance sales with AI, CRMs, and automation - Adam’s take on work ethic and separating average agents from the elite **Timestamps:** 0:00 - Intro & Welcome 2:15 - Meet Oscar Gonzalez: From E-commerce to Insurance 6:40 - The Birth of Scale My Social 10:20 - Video Ads vs. Static Ads: What Works Now 15:50 - Why Quality Leads Beat Quantity Every Time 20:30 - Who Should Use Scale My Social? 25:10 - AI & CRM: The Future of Insurance Sales 30:00 - Adam’s Thoughts on Work Ethic & Persistence 34:00 - Closing Thoughts & Contact Info **Connect with Oscar:** Want to learn more about Scale My Social? Check out their website [insert link] or reach out directly at [insert contact info]. **Subscribe & Interact:** Loved this episode? Hit that like button, drop a comment, and subscribe for more insurance insights! Don’t be a butthole—engage with us below! #InsurancePodcast #SocialMediaMarketing #LeadGeneration #VideoAds #ScaleMySocial #InsuranceAgents #AIinInsurance ---Want to know more? Feel free to reach out if this resonated with you:chris@loyal-insurance.cominfo@adambrsan.com