In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategies for building authoritative content. John also discusses his current venture, Stats Drone, a comprehensive software solution tailored for gambling affiliates, and touches upon responsible gambling initiatives.

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Watch the video version: https://youtu.be/j9LMpZesI1o

In this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I share insights into the changes Google is making, including their emphasis on content that is genuinely useful to users. I also offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update fully rolls out before making any drastic changes to your SEO strategy. If you're navigating the complexities of Google's updates and looking for ways to optimize your site in light of these changes, this video is for you.

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In this episode, I dive deep into the importance of proper heading structure on the example of lawyer websites. I'll review random pages that show up in Google search results and analyze their headings. You will learn about common mistakes, best practices, and why headings matter for SEO. I'll also share some practical tips using tools like the Cora SEO tool to help you optimize your headings effectively.

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