"I had a singleness of purpose... if we're gonna rebuild America, it has to start with the denim and boots. It's the only other thing that undeniably unites humanity besides our DNA.” In a world dominated by corporate greed and outsourcing, can American manufacturing make a comeback? Is it possible for a modern entrepreneur to revive lost craftsmanship and take on industry giants like Levi's? Many of us feel disconnected from the values of grit, community, and perseverance that once defined America. Whether through stories our grandparents told about factory work or the pride of creating something tangible, this episode speaks to anyone longing for a return to those roots. While we’ve all heard about industries outsourcing to save costs, have you ever wondered what it would take to revive those lost skills and make something entirely in the USA? Exploring a bold vision to restore American manufacturing and the determination it takes to prove the doubters wrong. You’ll hear how one man went from cutting down trees in the woods of Maine to building a thriving apparel empire—all built on U.S. soil. It’s a journey of grit, innovation, and an unwavering refusal to settle for the status quo. We’ll dive into the story of building a brand committed to ethical capitalism and American manufacturing. From rediscovering forgotten skills to making bold decisions that defy industry norms, this is a masterclass in vision and perseverance. You’ll learn about the fight to revive craftsmanship, what it means to create a legacy-focused business, and why refusing to compromise can lead to a competitive edge. Peter Roberts is a visionary entrepreneur who risked everything to found Origin, a company dedicated to manufacturing apparel and footwear from “dirt to shirt” entirely in America. Starting with a timber frame factory in the woods of Maine and a dream, Peter has grown Origin into a $200 million powerhouse. Along the way, he revived a historic denim factory, now producing over a million pairs of jeans annually, and brought life back to an industry that was on the brink of extinction. With nearly 400 employees and a commitment to producing every product in America, Peter isn’t just building a business—he’s rebuilding an industry. Known for his hands-on approach, respect for history, and sharp business instincts, Peter is paving the way for future generations while proving that innovation and tradition can coexist. His mission? To bring blue jeans back as a symbol of American resilience and freedom. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
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