Sony never really planned to enter the home console market, but ended up creating the best-selling home console and winning out in that market. How did they do it? What was new about the Sony PlayStation? How does co-operation help beat the competitors? And what new challenges do Sony face? It's all in the first episode of the podcast.
(00:00) Hi there!
(02:00) History of consoles
(04:48) Deal with Nintendo
(09:10) Developing own console
(10:38) Partnership with third-party game studios
(14:02) Bold and unusual advertising
(15:01) Entering the market
(17:08) Games on PlayStation
(19:15) Nowadays
(20:46) Conclusion
The episode used quotes from the interviews from YouTube channels: Big Bang Theory, PlayStation, Polygon.
Author: Rival Abdrakhmanov
Cover: Katya Pavlova
Jingle: Ildar Fattakhov