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Original broadcast date March 21, 2022. Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Reverend Fessler unpacks the complexities of religious communication in today's saturated media landscape, stressing the power of storytelling and the importance of cultivating authentic media relationships.

We move deeper into the world where PR meets religion, with Reverend Fessler sharing his triumphs in promoting community events, such as the Tennessee celebration of International Human Rights Day. This segment also explores the alignment between PR ethics and Christian principles, noting how values like honesty and advocacy are vital in both arenas. Our conversation addresses the challenges of public misconceptions about PR and its ethical maturation over time, drawing intriguing parallels with religious motivations and the necessity of crisis communication skills.

The discussion shifts towards the critical role of internal communications within organizations, emphasizing how creating respectful and engaging workplace environments can spur morale and productivity. Dr. Stagenborg and Reverend Fessler highlight the importance of ongoing training and education in enriching religious communication, advocating for professional development that lifts individuals while staying true to core values. Finally, we touch upon a program with a global reach, examining its organic growth and its far-reaching impact, illustrating the power of strong foundational values in achieving widespread influence.

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Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the Agile Framework, developed from extensive pandemic-era research, and how it can empower your organization's communication strategies through adopting a startup mentality, embracing digital-first approaches, and inspiring with personal stories. Using examples like the European Commission's pandemic response, Nicolas illustrates how agility and innovation can foster creativity and swift, effective communication.

Explore the art of building engaged communities and amplifying your social media presence through content repurposing and community empowerment. Nicolas explains the importance of transforming event content into blogs, podcasts, and videos, maximizing its impact throughout the year. Additionally, discover how AI can enhance brand consistency and engage followers more deeply through interactive activities and newsletters. Featuring the Malala Fund as a prime case study, Nicolas demonstrates successful community building and impactful initiatives. For those seeking to dive deeper into these strategies, his book offers a wealth of additional insights and resources, readily accessible at engagewithimpact.com.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

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Discover the intricate dance corporations perform when navigating social issues with Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement.

As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and discrimination, we discuss the differing expectations from the Republican and Democratic sides. Backed by data from an annual opinion survey, Doug shares the importance of strategic communication in managing these expectations and how companies like Subaru and Nike successfully align their brand identities with social causes.

In an era of heightened scrutiny, the stakes of corporate social engagement are higher than ever. Explore how authenticity and transparency can either make or break a brand's reputation. Doug discusses the pivotal role of communication executives in crisis management and the strategic choice between appearing "evil" or "stupid." Navigating through controversies with grace can enhance trust and public perception. Tune in to understand the growing expectations on corporations to act and how they can leverage research and data from the Public Affairs Council to inform their strategies.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show