In today's episode, Lori discusses recognizing the right time to expand and how to navigate the process of outsourcing and hiring, including finding the right fit for virtual assistants, editors, and other roles to alleviate workload and improve efficiency. Topics covered include identifying signs of needing help, such as overbooking, quality slipping, and burnout, as well as practical steps for outsourcing tasks like social media management, bookkeeping, and website maintenance. Lori shares personal experiences and tips on finding and collaborating with freelancers and assistants, emphasizing the importance of communication, trial periods, and investing in training to ensure a good fit.

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Connect with Lori:
Website: www.loripickens.com
IG: @loripickens

Today, Lori is diving into the world of SEO – specifically, a concept called domain authority (DA). Many photographers and small business owners hear this term thrown around, but what exactly is it, and why should you care?

There’s no magic bullet, but Lori shares some key strategies in today's episode!

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Connect with Lori:
Website: www.loripickens.com
IG: @loripickens

Today's episode is all about maximizing your spring season as a busy photographer! It helps me keep a big-picture focus on not only what’s urgent, but what matters. And the time spent on this reflection is always time well spent. (Specifically, it helps me celebrate my wins and feel gratitude for the impact I’ve made. But it forces me to prioritize what’s on my plate so I don’t overbook myself.) I know it's going to help you, too!

Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review!

Connect with Lori:
Website: www.loripickens.com
IG: @loripickens