Persuasion Lab

Von: Moeed Amin
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  • Inhaltsangabe

  • Welcome to the Persuasion Lab podcast where we discuss all things commercial & persuasion in the B2B world. Because we live in an increasingly competitive and radically transparent world, your ability to have your voice heard is crucial to your success. Whether you are a salesperson, a sales manager, sales leader, or company founder, your ability to go to market in a powerful way will determine your success. In this podcast, we focus on the neuroscience and best practices of all things B2B commercial. If you are a salesperson, you will gain incredible advice on how to become a top seller even during economic downturns. You will learn the fundamental science behind why some sales approaches are harmful to your success and how to implement powerful techniques and strategies that are backed by good quality science. If you are a sales leader or company founder, you will gain access to some of the most comprehensive best practices and approaches to create a high-performing commercial team in a shorter space of time. You will also gain access to over 15 years of my research with over 422 B2B buyers across 10 industries and 9 functional responsibilities. Those findings will give you one of the most comprehensive insights about what made them buy a specific solution and what sellers did to earn their business and loyalty. This is one of the most comprehensive podcasts covering every facet of what it takes to create commercial success. You will learn from foremost experts ranging from human behaviour, neuroscience, psychology, coaching sales, talent and even how your health impacts your focus and abilities in business.
    Copyright 2022 All rights reserved.
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Management & Leadership Ökonomie
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  • How to become a champion in sales with Andy Champion

    How to become a champion in sales with Andy Champion
    Jun 25 2023

    Andy is one of the titans of SaaS sales leaders. He has held senior leadership positions in various companies like Oracle, Yext, DocuSign and is currently the VP & General Manager EMEA & ANZ at Highspot. His achievements to date are:

    • Led teams through 2 IPOs and complex acquisitions by large companies like Oracle.
    • Scaled EMEA revenues from zero to $30m.
    • Built sales, marketing and service teams from 10 to over 150.
    • Delivered 2.5x YoY growth for DocuSign in 2020
    • Retained 90% of his team following the acquisition of Responsys by Oracle
    • Grown Highspot revenues by over 500% since joining two years ago

    In this episode, we discuss how buyer habits are changing and how you need to change your sales approach, the qualities of top performers, the importance of Attainment, and how to become an incredible sales leader.

    You can connect with Andy at: https://www.linkedin.com/in/andychampion/

    And at: andy.champion@highspot.com

    You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.

    Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter

    If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch
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    52 Min.
  • B2B Buyer’s Secrets Unveiled: This Changes EVERYTHING!

    B2B Buyer’s Secrets Unveiled: This Changes EVERYTHING!
    May 23 2023

    Nate is a well-known voice on the topic of buyer-centric approaches in sales. He is an entrepreneur and through his new venture, Fluint, he is now on a mission to help buyers get the right deals done, while helping sellers shape internal buying conversations, even when they’re not in the room.

    In this episode, we discuss incredible tactics to deeply understand your buyer, the importance of spending time with your buyers, why mastering the breaks is just as valuable as your horsepower, and how to use drama to increase your sales.

    You can connect with Nate at: https://www.linkedin.com/in/natenasralla/

    And at: https://www.fluint.io/blog to read more about his advice on how to sell with your customers instead of to them.

    You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.

    Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter

    If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch
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    47 Min.
  • How to kill it in sales with kindness with Niraj Kapur

    How to kill it in sales with kindness with Niraj Kapur
    Apr 3 2023

    Niraj is a LinkedIn top voice in Sales. He is the author of 2 bestselling books on sales and has just released his 3rd. Over his 25 years of sales experience, he has worked in well-known brands like The Motley Fool, Centaur Media and Informa. His company, Everybody Works in Sales, delivers sales coaching and LinkedIn training, and he has worked with a lot of companies, including top brands like Barclays and Sainsbury’s, and over 300 SMEs. If that’s not enough, he has almost 100 recommendations on LinkedIn about his great work and the results he delivers for his clients.

    In this episode, we discuss how you can sell with integrity, how to stand out from your competitors through simple acts of kindness, how to send great LinkedIn messages that convert, how to do great follow-up, and great questions to use. You can connect with Niraj at: https://www.linkedin.com/in/nkapur/

    And at: https://everybodyworksinsales.com/

    You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.

    Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter

    If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch
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    40 Min.

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