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In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.

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Our Guest:

Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 years, with roles leading investor relations, communications, marketing, mergers and acquisitions, special projects, and more. Axia’s friend and VIP client since 2004, Tyra shares some of her secrets to success and longevity in a global organization.

Five things you’ll learn from this episode:

1. Career longevity through adaptability

2. Corporate marketing, communication, and development best practices

3. Managing multiple brands, niche marketing, and reputations

4. Day in the life — tips for aspiring CEOs

5. Workplace flexibility and remote work trends

Quotables

“I had the great privilege of sitting in boardrooms, and in most of my roles, I was the right-hand person of CEOs. I got to witness a lot of great leaders.” — @Tyra Tutor

“Have a willingness to learn, a willingness to work hard, and make sure you have a good boss — someone who is willing to give you a chance and to give you new opportunities to make sure you aren’t stagnant in your job.” — @Tyra Tutor

“When you have a lot of brands, you're probably not going to be a household name, and you have to be okay with that. So your expectation has to be lower.” — @Tyra Tutor

“Work hard, be there when no one else is, and do the tasks that no one else wants to do. Many times, I held roles and took on tasks that were not in my job description, and sometimes, that got me into a meeting I wouldn't otherwise be in.” — @Tyra Tutor

“I like to surround myself with people who love to work hard. I'm not saying they don't have balance, but when they're at work, they're working hard. They have a good attitude and are ready to do whatever it takes to finish a job and give ourselves a well-done.” — @Tyra Tutor

“The most important thing for the CEO was that what we told our client through marketing, what we told the public through PR, and what we reported to the Wall Street analysts with numbers was all consistent, transparent, and accurate. That hit home for me.” — @Tyra Tutor

“One of the challenges that many companies face is marketing multiple brands for different niches. I see this with a lot of companies — they are going after different audiences, different verticals, and not getting the funding necessary to pull all that off.” — @JasonMudd9

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.

Guest’s contact info and resources:

Tyra Tutor on LinkedIn

Adecco Group website

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.

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Five things you’ll learn from this episode:

1. Do your research — know the show

2. Pitch uniqueness and expertise

3. Follow up

4. Avoid common mistakes

5. Preparation and promotion matters

Quotables

“It’s ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9

“When you send a pitch, provide some context about who your expert is. A link to their LinkedIn profile would be great. If they have a common name like John Smith, maybe include a photo of what they look like so when we’re doing our due diligence, we can easily find them.” — @JasonMudd9

“You’d be better off spending time crafting one great pitch than spending a little time on hundreds of pitches and getting a bunch of no’s. Double down on the shows that have the right audience, the right topic, and the right fit.” — @JasonMudd9

“Come up with a really good topic — something unique that your guest has a provocative, contrarian, or unique point of view on. I’m looking for something that really pops and resonates with our audience.” — @JasonMudd9

“It might be easy to say it’s easier to pitch a podcast than it is a major news outlet, but you’ve got to keep in mind there are big-time podcasts out there that are just as in demand as any mainstream, tier-one media outlet.” — @JasonMudd9

If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leave us a quick podcast review.

Host contact info and resources:

Jason Mudd on X

Jason Mudd on LinkedIn

Axia Public Relations website

Proven process for earned media coverage

Solocast 130: Media pitching tips

E-book: Learn Media Relations from the Media

Additional Resources from Axia Public Relations:

Listen to more episodes of the On Top of PR podcast.

Find out more about Axia Public Relations.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.

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Our Guest:

Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and development, and environmental, social, and governance for Del Monte Foods' powerful portfolio of brands.

Five things you’ll learn from this episode:

1. Balancing a 130-year-old heritage brand legacy with innovation

2. Staying relevant with emerging trends

3. The launch and strategic plan behind Joyba Bubble Tea

4. Engaging Gen Z and Zillennials through influencer marketing

5. The importance of synergy across teams during campaigns

Quotables

“We like to say, ‘This is not your grandmother's Del Monte.’ You can make so much more than just a green bean casserole. We’re innovating for today’s consumer and staying on top of what's popular in culinary flavor trends.” — @Bibie Wu

“People are getting their ideas and the recipes from social, from TikTok, etc., so we're incorporating those trends into our product.” — @Bibie Wu

“It’s all about synergy — integrating the PR agency, digital team, brand team, or internal media planning, it’s important to make campaigns that can be meaty across all those platforms.” — @Bibie Wu

“We've been putting more of our efforts behind developing products and marketing campaigns that speak to these younger millennials and Gen Z because they're going to be the families of tomorrow.” — @Bibie Wu

“That's why we name the show On Top of PR — because there are so many topics, tips, and trends that our audience has to stay on top of that we do our best to try to bring those relevant topics to the table.” — @JasonMudd9

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You can also support us through buy me a coffee or by leaving us a quick podcast review.

About Bibie Wu

Bibie Wu has more than 20 years of experience in consumer packaged goods marketing leadership with many well-known and respected brands at General Mills and Campbell's. Before joining Del Monte in 2018, she served as Henkel’s vice president of marketing and head of laundry conditioners and home care. She was also responsible for Henkel’s omnichannel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth College.

Guest’s contact info and resources:

Bibie Wu on LinkedIn

Del Monte Foods website

Additional Resources:

How influencer partnerships can boost PR campaigns

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.