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Ever wondered why enthusiastic beta users never turn into paying customers? In this eye-opening episode, we uncover the surprising truth about product validation and why traditional user feedback might be leading you astray.

You'll discover:

• Why time is a better indicator than money in early validation
• The "Commitment Ladder" framework used by successful startups
• Hidden validation signals you're probably missing

Plus, learn the three key principles that transform how you validate product ideas - without writing a single line of code.

📝 Want to dive deeper? Check out our detailed breakdown in Monday's blog post: https://nontech.club/p/product-desirability-a-founder-s-guide-to-validation

Perfect for non-technical founders who want to validate their ideas before investing time and resources in building.

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Ever built a feature that no one used? You're not alone. A staggering 64% of custom software features are rarely or never touched. In this debut episode, we unpack a surprisingly simple, non-technical approach called Example Mapping that helped Standard Chartered Bank reduce defects by 75%. Learn how coffee shop conversations and colored cards can transform your product development process and save you from building features that collect digital dust. Perfect for non-technical founders who want to build products people actually use