• LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

  • Von: Aliza Licht
  • Podcast

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Von: Aliza Licht
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  • Inhaltsangabe

  • How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. is a comprehensive roadmap to building your personal brand.
    Aliza Licht
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Erfolg im Beruf Ökonomie
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  • The Battle Between Motherhood and Ambition: Emily Tisch Sussman’s Unfiltered Story

    The Battle Between Motherhood and Ambition: Emily Tisch Sussman’s Unfiltered Story
    Oct 2 2024
    In this episode of Leave Your Mark, I sit down with Emily Tisch Sussman, the creator and host of the award-winning podcast 'She Pivots', a Tony-nominated producer, the Co-owner of Gotham FC, and a political strategist. We discuss Emily's viral article 'My Children Killed My Career,' which explores how having children shifted her career trajectory. Emily candidly shares her struggles of balancing a demanding career in political strategy while raising three young children, her journey of self-discovery, reclaiming her professional identity, and the importance of building personal brand equity. She also touches on her experiences entering the sports industry and the significance of meaningful connections. 00:00 Welcome to Leave Your Mark: Meet Emily Tisch Sussman 00:57 Emily's Viral Article: My Children Killed My Career 02:51 Balancing Career and Motherhood: The Struggles 05:38 The Turning Point: Finding a New Path 08:41 Reinventing Success: Building Equity in Your Name 11:38 Navigating New Spaces: Authenticity and Adaptability 12:40 Law School Challenges: Overcoming Self-Doubt 15:39 Embracing the Unknown: The Drive for New Challenges 17:29 Burnout and Intensity 17:43 Gotham FC and White House Challenge 19:09 Parenting Perspectives 21:26 Sports and Family Legacy 25:24 Networking and Meaningful Connections 28:58 Personal Boundaries and Success Metrics 31:22 Skincare and Final Thoughts
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    37 Min.
  • Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance

    Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance
    Sep 25 2024
    I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance. I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content. 00:00 Introduction to Social Media Rules 01:17 The Importance of Authentic Posting 02:16 Understanding Brand Guardrails 02:54 Defining Your Social Media Goals 05:41 Content Pillars and Visual Identity 13:34 Effective Use of Social Media Tools 18:36 Collaborations and Posting Strategies 24:27 Final Thoughts and Platform Strategies
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    33 Min.
  • Mastering the Art of Writing That Gets Noticed with Estelle Erasmus

    Mastering the Art of Writing That Gets Noticed with Estelle Erasmus
    Sep 18 2024
    In this episode of Leave Your Mark, I welcome esteemed writer and professor Estelle Erasmus. Together, we delve into actionable tips for creating writing that stands out and resonates with readers. Estelle shares insights from her book, 'Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published,' and her extensive career in public relations and editorial roles, offering practical advice for pitching to editors and finding one’s unique voice. You’ll also learn about the importance of crafting compelling titles, starting stories in the middle, and using specific, evocative language to paint vivid pictures. Additionally, Estelle emphasizes continuous learning and maintaining a beginner’s mindset to excel in the writing field.
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    29 Min.

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