• James Brockbank & Olivia Smith - Viral campaigns and content "fails"

  • Feb 13 2021
  • Spieldauer: 1 Std. und 2 Min.
  • Podcast

James Brockbank & Olivia Smith - Viral campaigns and content "fails"

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  • Inhaltsangabe

  • Discover how the team at DigitaLoft came up with the ideas for You Vs The Kardashians, The Cosmetify Index, Nakations and more creative campaigns. James Brockbank is the Managing Director of DigitaLoft, an agency that has really grown its reputation through award-winning content campaigns. Olivia Smith is the Head of Digital PR at the agency, and has helped lead the team through the transition to delivering stronger data-led PR stories. During the conversation, we discuss how the team’s idea of relevance has evolved, touching on topical relevance, brand relevance and making sure your content has a wide enough audience. James and Olivia share an interesting example of how a campaign can really build a brand’s authority and reputation. And we also talk about a bunch of campaigns that didn’t work out as hoped, and we dig into what they've learned from those experiences. You can find James and Olivia on Twitter at: https://twitter.com/BrockbankJames https://twitter.com/OliviaBeatrice_ As always, there are extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resources on Content hubble to help you do just that. You can check those out at Contenthubble.com.
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