Marketing Deep Dives by Denyse Titelbild

Marketing Deep Dives by Denyse

Marketing Deep Dives by Denyse

Von: Denyse Drummond-Dunn
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 MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers. In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe. Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at NestléAll rights reserved Ökonomie
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  • How AI-Smart CPG Managers Protect Their Energy

    How AI-Smart CPG Managers Protect Their Energy
    Dec 10 2025
    The discussion summarises the C3Centricity blog post that provides guidance for Consumer Packaged Goods (CPG) managers on how to mitigate burnout and advance their careers by effectively utilizing artificial intelligence (AI). The core argument is that mid-level managers are experiencing stress because they are trying to compete with AI on speed and volume, rather than treating it as Augmented Intelligence to enhance their high-value contributions. The article outlines five practical shifts, such as redrawing one's role around key business effects, protecting the time AI saves, and investing in human alliances to focus on strategic activities that technology cannot replace. The overall strategy encourages managers to focus on framing problems and guiding decisions, positioning them as valuable leaders who turn "noise into direction" instead of becoming production machines.
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    14 Min.
  • Escape_AI_Pilot_Purgatory_in_CPG

    Escape_AI_Pilot_Purgatory_in_CPG
    Dec 10 2025
    This discussion focuses on strategies for Consumer Packaged Goods (CPG) executives to achieve business momentum. It specifically addresses the challenges in scaling artificial intelligence (AI) initiatives and offers insights on effective marketing. In the article on which this podcast is based, Denyse details why most AI pilots in CPG companies fail to scale to profit, citing a critical skills gap and the lack of a strong operating model as the primary blockers. It provides a step-by-step 90-day roadmap and actionable advice for mid-level leaders to gain fast, visible wins by focusing on ownership, team capability, and selecting clear use cases that directly impact the P&L.
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    19 Min.
  • Seven_First-Use_Fixes

    Seven_First-Use_Fixes
    Oct 19 2025
    The article on which this discussion is based provides an executive overview and seven actionable strategies for businesses to increase repeat purchases by improving the crucial first-use experience of a product. A central argument is that brands frequently leak value in the first week due to consumer confusion over things like product dosing, packaging closure, and safety information, which leads to a drop in confidence. The recommended solutions focus on precise first-use redesign, suggesting practical fixes such as ensuring dose clarity with non-adjective anchors, treating reliable reseal mechanisms as a loyalty feature, and using plain language for safety cues. Furthermore, the post emphasizes leveraging consumer reviews as instructional content to teach correct usage and highlights regulatory and economic tailwinds, such as the move toward standardized food date labels, that support efforts to increase clarity and reduce waste.
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    8 Min.
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