Building games is a challenge, but Pocket Worlds is taking a unique approach with their social platform Highrise. As CEO Anton Bernstein explains, the goal is to connect users through shared experiences. Rather than traditional models, Highrise focuses on rapidly iterating based on frequent and direct user feedback.

Anton conducts weekly interviews to gain a deep understanding of how players engage which informs Pocket World’s priorities. The team also empowers creators within the community to design their own games and worlds. Through tools like Highrise Studio, creators can build experiences that keep users engaged. By allowing community members to shape the platform, Pocket Worlds is building a truly social and collaborative gaming world. Their fast-paced culture of autonomy and experimentation has led to ongoing evolution of Highrise to best serve users and creators.

0:00 The route to Pocket Worlds

7:57 Founding and running a gaming-focused social platform

18:19 Iterating, learning, and building for users and creators

23:01 Company culture, speed, and gaming development

To learn more about Pocket Worlds and Highrise, head to https://www.pocketworlds.com/

To discover the next step in your gaming career, head to https://www.gamelogicrecruitment.com/

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