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Edouard Cointreau bears a famous name from the world of French food and drink and has become deeply involved with China. In fact, he now spends part of the year in Shandong Province and hosts the World Cookbook Awards there. At the Beijing Book Fair, which takes place every August, he is the co-organizer of the Food and Wine Gallery, which includes a demonstration kitchen and a gourmet salon. Edouard talks about the distinctive characteristics of Chinese gastronomy and the importance Chinese people put on perceived health-giving qualities of what they eat. Symbolic or magical qualities matter, too, and he emphasizes that texture matters far more to a Chinese diner than mere taste or smell. We get a preview of what’s coming at the Beijing Book Fair this year. Berkshire’s Karen Christensen will be speaking about food publishing, and we’ll be posting interviews and videos from the show floor.

Length: 27 minutes.

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Edouard Cointreau

Born in the family of Cointreau liquor on his paternal side, Rémy Martin and Cognac Frapin on his maternal side, Edouard loves books as much as cuisine and wine. Although being a Parisian, he spent fifteen years in the U.S, lives now between Beijing and Madrid and is Chairman of Gourmand International, President of the Gourmand World Cookbook Awards, President of honour of China Food Television and President of the World Association of Food TV Producers.

Karen Christensen is the chief executive officer and founder of Berkshire Publishing Group and a writer specializing in sustainability and community with a focus on China. One of her recent projects was coediting Women and Leadership: History, Concepts, and Case Studies (A Berkshire Essential) with George R. Goethals and Crystal L. Hoyt of the Jepson School of Leadership Studies at the University of Richmond.

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