• Go Where the Attention Is | London Lazerson, Co-founder of Final Boss Sour - Ep. 57

  • Dec 3 2024
  • Spieldauer: 1 Std. und 2 Min.
  • Podcast

Go Where the Attention Is | London Lazerson, Co-founder of Final Boss Sour - Ep. 57

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  • In this podcast episode, London Lazerson shares his evolution from failed sketch comedy attempts to viral digital content creation. His journey began with a humorous video about blowing the world's largest bubble, which received 80 million views. He later shifted focus to Tesla-related content, garnering 100 million views in a year. Hired as a creative director at an ad agency in 2018, he gained critical insights into consumer behavior and content strategy, which helped him rapidly grow his TikTok following. Lazerson emphasizes the importance of value-driven content and adapting to high-attention platforms, leveraging these lessons to co-found Final Boss Sour, a unique sour gummy candy brand that is now one of the top food items being sold on TikTok shop.

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