• Inhaltsangabe

  • Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.

    For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?

    Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team

    You can find out more about all our podcasts here.

    2024 Fresh Air Production
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  • Media360 2024: Dan Geneen from the British Heart Foundation
    Sep 19 2024

    Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission.

    This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

    See omnystudio.com/listener for privacy information.

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    19 Min.
  • Media360 2024: Zoe Harris from On The Beach
    Sep 12 2024

    Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since.

    This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

    See omnystudio.com/listener for privacy information.

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    14 Min.
  • Media360 2024: Clare Chapman from EssenceMediacomX
    Jul 23 2024

    Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission.

    This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

    See omnystudio.com/listener for privacy information.

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    14 Min.

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