At a time when people are spending less and less on non-essentials, how are service-based business owners considering offers design? What “worked” in 2020-2021, and even in 2022-2023, has shifted considerably. And we can’t simply change our prices in order to continue to meet and serve our clients—that won’t support us in creating sustainable work.

This episode starts with a very important update on the topic of Justin Timberlake and Tristan’s previous claim that he’s a “good guy.”

Additional topics discussed:

- The value of getting clear about what we actually do, and being as specific as possible about how we help clients cultivate results.

- The role of having a methodology or framework, and the importance of being willing to ditch it or for it to shift and evolve over time or with each client.

- Rethinking the value ladder, and getting creative with our offers in order to meet the unique moment we’re in financially and socio-politically.

- Centering sustainability while also centering equity and access in our pricing and how we structure our offers to meet clients’ needs and ours.

…and more.

Resources mentioned:

- Brooke’s Creating an Effective Sales Page on-demand webinar

- Kristy Fanton’s Social Proof Sidekick

Resources not mentioned that should’ve been:

BIZ CAMP!

We’re at it again—icymi, BIZ CAMP is an 8-session program to support service-based business owners in creating a foundation and strategy that will actually support you as the landscape of entrepreneurship continue to change. In Fall Biz Camp, we’ll explore topics like Positioning, Messaging, Offers & Business Models, Equitable Pricing, and so much more.

We start September 5th and meet Thursdays and Saturdays. Registration is offered on a sliding scale $650-$1850 USD; payment plans available for all tiers without incurring additional fees. Reach out if you have any questions.

And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com

+Episode Transcript