Digital Transformation Success

Von: Priscilla McKinney
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  • Inhaltsangabe

  • You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com
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Marketing & Vertrieb Ökonomie
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  • How Surgeons are Leading Digital Transformation in Healthcare

    How Surgeons are Leading Digital Transformation in Healthcare
    Dec 10 2024
    AI transforms medical documentation from burden to breakthrough. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Michael Ewing, Chief of Surgery at Corpus Christi Medical Center and co-founder of MedQuill, the engine behind SurgeOn Scribe. They discuss how AI revolutionizes healthcare documentation by addressing the significant challenge of physician charting time and documentation accuracy. Ewing shares his digital transformation strategy for implementing AI solutions, explaining how the technology captures patient conversations while maintaining HIPAA compliance and seamlessly integrating across multiple Electronic Medical Record (EMR) systems. Through this digital transformation case study, they explore the impact on healthcare delivery, including time savings, improved patient interactions, and enhanced documentation accuracy. "With SurgeOn Scribe, doctors reclaim valuable hours in their day,” Ewing explains. “And focus on better patient care – and that's why we're there at the end of the day.” McKinney and Ewing also discuss the broader implications of digital transformation in healthcare, examining how AI tools can reduce physician burnout while improving patient outcomes. The conversation highlights real-world examples of how digital innovation is transforming traditional medical practices, emphasizing the importance of maintaining the human element in healthcare while leveraging technology to enhance efficiency and accuracy. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 Min.
  • Emerging Technologies for Better Business Decision-Making

    Emerging Technologies for Better Business Decision-Making
    Nov 19 2024
    Market research gets an innovation makeover by integrating digital innovation and psychological insights. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Stefanie Francis, founder of Hootology, about modernizing market research through digital transformation. Francis, an experienced market research professional and former NYU adjunct professor, brings insights from her innovative approach to combining qualitative and quantitative research methodologies at scale. They discuss how emerging technologies and digital transformation reshape traditional market research methods through gamification and enhanced data collection. Francis explains the "quantification of qual," highlighting different approaches to gathering consumer insights in today's segmented market landscape. They explore the practical applications of gamified platforms in market research, including their ability to facilitate cross-team collaboration and maintain a comprehensive customer database. They talk about how these platforms facilitate real-time, synchronous conversations with larger groups while retaining the depth of qualitative research. "If we're doing research in five years the same way we're doing it now as Hootology, call us on it because society is changing so much," Francis explains. "How can we not get so caught up in [how] it's always been done and [evolve]?" McKinney and Francis also discuss digital transformation strategy in market research, emphasizing the importance of combining traditional and innovative approaches. They explore digital transformation examples from Francis's experience, highlighting the potential of gamified platforms to enhance data quality and consumer understanding. The conversation touches on the evolution of market research methodology and the role of digital innovation in creating more engaging and effective research experiences. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 Min.
  • A Digital Transformation Strategy to Tame Your Tech

    A Digital Transformation Strategy to Tame Your Tech
    Nov 5 2024
    Is optimizing existing tech more efficient than chasing the shiny, new object? Is your company flush with technology but still faced with productivity challenges? Did your last technology onboarding fall flat? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with Jane Hales, co-founder of Sapio Research, strategic partner for Seamless.AI, and most recently, founder of partofthe.team, about developing effective digital transformation strategies for businesses. Hales brings significant expertise in helping companies optimize their technology and processes, successfully systemizing Sapio Research to run efficiently without her daily involvement! McKinney and Hales discuss how companies create operational gaps between changing business strategies and updating processes, usually a drastic difference of four to five years. Organizations face common challenges, such as unused software licenses, failed CRM implementations and the tendency to focus on edge cases rather than common scenarios. "About a third of [a company’s] software licenses and apps [are wasted],” Hales explains. “If you could put a third extra revenue or profit on your bottom line, wouldn't that be fantastic?" They also discuss the value of bringing outside expertise to optimize existing technology investments rather than constantly adopting new solutions. Hales emphasizes the importance of understanding and documenting processes before attempting to automate or transform them digitally. Her methodology includes practical solutions that enhance digital transformation customer experience, such as screen recording routine tasks for documentation, building process libraries for onboarding and training, and integrating core systems (what she calls "hero packages" - CRM, CMS, and project management systems) Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates dynamic relationships that expand their network. She has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 Min.

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