Welcome to another episode of Digital Marketing Matters with your host, Brian Gibbs. In today's episode, we're diving deep into the world of local content marketing and uncovering the secret weapon every local business needs. Join us as we explore how small businesses can harness the power of digital marketing to make a real impact in their community. From understanding your local market to crafting detailed customer personas, we'll give you the tools and insights you need to create tailored content that resonates with your audience. But it doesn't stop there. We'll also delve into the importance of community engagement and how it can elevate your brand and enrich your community. With real-world examples, expert advice, and actionable tips, this episode is a game-changer for entrepreneurs, local business owners, and marketers alike. Get ready to unlock the power of local content marketing.

Welcome to "Digital Marketing Matters!"In this episode, we're diving deep into the groundbreaking transformation of traditional SEO brought on by Google's Search Generative Experience (SGE). Join us as renowned SEO expert and founder of a digital marketing agency, Austine Asezobor, reveals the key elements businesses need to master to thrive in this new era. Discover how SGE is reshaping the digital landscape and why branding and valuable content are now more vital than ever. Don't miss this enlightening conversation that will empower your business in the evolving digital sphere.

Time Stamps: [00:07:45] Small businesses may benefit from the rollout of SGE due to their agility and ability to target audiences. Knowing and conveying your brand, purpose, and target audience in a concise manner is crucial for search engine algorithms. Google serves its own audience first, so aligning with its criteria is essential for visibility. The traditional ten blue links are becoming less relevant.

[00:15:40] SEO is shifting towards focusing on entities/pages as assets rather than keywords. The goal is to provide concise and valuable information to users quickly, similar to platforms like TikTok, instead of having users navigate through irrelevant content.

[00:47:54] Branding is crucial for SEO as users search for specific brands, while informational queries will be handled by Google. Call to action and brand visibility are important for bottom-funnel keywords.

Connect with Austine Asezobor:

• YouTube: https://www.youtube.com/@democratizingseo
• LinkedIn: https://www.linkedin.com/in/austineesezobor/
• About Austine Esezobor: https://www.democratizingseo.com/about/austine-esezobor/

Imagine becoming the local legend, the best-kept secret everyone's searching for online. In this episode of Digital Marketing Matters, Brian Gibbs takes you on a journey into the world of local SEO. Discover how the right strategies can turn your small business into the beacon in your digital neighborhood. Unearth the secret of 'near me' searches, navigate the nuances of Google Business Profile, and build a reputation that resonates with your customers. Transform your business from the underdog to the top dog, all within your coffee break. Get ready to feel the pulse of the digital marketing world. Tune in and conquer the local market, one search at a time.