Podcast Summary

In this conversation with Simon Chuang, Director of Digital Marketing at Lacework, he talks about orchestrating and implementing high-quality lead-opportunity handoffs to drive efficiency and growth.

Today, you’ll hear about Lacework’s process and execution, their lead opportunity quality feedback loop, how they systematize data collection further down the funnel, the things that Simon would’ve done differently a year ago, and the exciting next frontier.

Prior to joining Lacework, Simon served as the Manager of Digital Marketing and Web Strategy at Lam Research, Senior Marketing Manager at Revvo, and as Senior Digital Marketing Manager at Druva.

Episode Outline

[02:54] Lead opportunity quality feedback at Lacework.

[05:00] The process and execution.

[09:58] Systematizing data collection.

[11:56] What Simon would’ve done differently.

[14:20] What’s the next frontier?

Connect with Simon

Website.

LinkedIn.

Connect with Matter Made

Matter Made.

LinkedIn (Eli).

Podcast Summary

In this conversation with Mark Huber, Head of Brand and Product Marketing at Metadata, he talks about use-case and persona-specific sequences. Today, you’ll hear about moving from generic to persona-specific sequences, how the results have changed over time, an exciting future development for Metadata, and an important lesson that Mark has learned.

Prior to joining Metadata, Mark served as Senior Manager of Marketing Operations at Uptake and Director of Demand Generation at Fast Radius. He currently serves as the host of the Demand Gen U Podcast, an advisor for Gated and Navattic, and as Marketing Director for Have Dreams. Mark holds a BSc in Marketing from the Indiana University Kelley School of Business.

Episode Outline

[05:34] Persona-specific sequences.

[06:46] From generic sequences to persona-specific sequences.

[09:57] How the results have changed.

[12:12] What’s coming up for Metadata?

[13:40] A lesson learned.

[16:35] The selling motion.

Connect with Mark

Website.

LinkedIn.

Connect with Matter Made

Matter Made.

LinkedIn (Eli)

Podcast Summary

In this conversation with Andy Mowat, Co-Founder of Gated, he talks about Gated’s demand efficiency levers. Today, you’ll hear about his approach to demand efficiency, the custom Chrome extension that they built, focusing on all the surfaces and experiences, and driving creativity. 

Prior to founding Gated, Andy served as the VP of GTM Operations and Growth Marketing at Culture Amp, the Senior Director of Customer Success Operations at Box, the VP of Business Operations at Upwork, and COO at Prialto.

Episode Outline

[02:43] What is Gated? 

[04:46] Approaching demand efficiency. 

[06:00] Working through all the surfaces. 

[07:30] The custom Chrome extension.  

Connect with Dan

Website

LinkedIn

Connect with Matter Made

Matter Made

LinkedIn (Eli)