When you hear the word crowdfunding you might think about that Kickstarter you backed for that groovy new gadget that you may or may not have ever received, or the GoFundMe that you donated to help someone going through something terrible, but until recently you may not think of it as viable option for funding your startup.

One person who done much more than think about it is Kane Jackson, Kane is the cofounder and CEO of Maslow. A new fintech that is aiming to create a majority customer owned financial instution that serves and represents customers rather than profiting from them, and Maslow has just completed a very successful crowdfunding campaign.

So, how does crowdfunding for startups work, who should try it, and what should you watch out for? We discuss this and more.

You can find Kane Jackson on LinkedIn and Maslow at Maslow.com.au

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Original sound design by Rob Clarke. Executive Producers are Tiffany Ashdown and Scotty Allen for Hieland Road.

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch

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