Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation...

In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.

If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!

DISCOVER:

1. How To Navigate Contract Legalese To Avoid Common Pitfalls

2. What Contracts Landmines To Watch Out For

3. When To Use Different Negotiating Tactics Based On Your Situation In The Industry

4. Why Understanding Your Leverage And Value Is Crucial In Negotiations

5. How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away...

In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged!

If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works!

DISCOVER:

1. How To Choose Prizes That Act As A Magnet For Your Target Audience

2. When To Implement Giveaways In Your Music Career

3. What Tactics Increase The Chances Of Your Giveaway Getting Traction

4. Why Consolation Prizes Can Be A Game Changer For Monetization

5. How To Maintain High Engagement With Your Fans During And After The Contest

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Gleam.io

Vyper.ai

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...

In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!

If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!

DISCOVER:

1. Why Artists Need To Balance Creativity With Marketing Fundamentals

2. What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies

3. Why We Read Old Copywriting Books

4. How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans

5. Why Not All Opportunities Are Opportunities

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!