Golf business stories from 2024, plus some inside the ropes talk. We talk TOUR, LIV, DP World (3:30), big job openings across golf (5:40), Scottie/Xander/Rory (11:00), Nelly/Hovland/Ludvig/Clanton (17:00), Creator/Influencers/SimGolf Market (23:30), and finally...Castro gets back inside the ropes! (31:00).

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Roberto speaks to Joe Assell, Founder and CEO of Golftec. Joe shares his journey from PGA Professional to Founder, the expansion of Golftec, how digital plays a role in the company's future plans and more. Enjoy!

In this episode, Roberto and Dan break down the highlights from the past season in golf and share some of the developments they're looking to keep an eye on over the offseason.

In this episode, we cover the renovation at East Lake Golf Club and the implications for the TOUR Championship. Chad Parker (GM and President, East Lake Golf Club) and Alex Urban (Executive Director, TOUR Championship) give us their views on how the renovation impacts the club operations, what to look out for when watching the TOUR Championship and what clubs should think about when undergoing such a project. Enjoy!

In this episode we discuss the book "Deane Beman, Golf's Driving Force" with author Adam Schupak. We unpack some of the most unexpected plot twists in the book, how the former PGA Tour Commissioner went about his business and the parallels to the state of men's professional golf today. Enjoy, like and subscribe!

Alex Prasad is CEO of V1 Sports, maker of video swing analysis software apps for golfers and coaches. In this episode we discuss the origins of the company, what makes golf swing improvement a business opportunity and how Alex approaches his management of the company. Enjoy!

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In this episode we speak with Nick Venson, founder and CEO of SWAG Golf. SWAG is a bold brand in the golf space, selling putters, wedges and accessories with a twist. Nick shares the origins of the company, how his background helped shape the brand and the twists and turns along the way that make SWAG's story unique. Enjoy!

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In this episode, we review "Rainmaker," the recently published book by former golf superagent Hughes Norton. We cover the major business lessons from the book and highlight the snippets that make the book memorable. Lots of great nuggets about Tiger Woods, Greg Norman, Arnold Palmer and the making of IMG make this book unique. Enjoy the episode!