Send us a text

In this episode, I sit down with Miguel Michiels, COO of AutoChat, to explore how AI is transforming the car business from the inside out. Miguel has spent over a decade in automotive retail, helping dealerships and leasing companies rethink their strategies. From running pricing at LeasePlan to leading the omnichannel revolution at Carnext, he knows exactly what it takes to sell cars in today’s digital world. Now, at AutoChat, he's building AI-powered solutions that make dealerships more efficient, more profitable, and more customer-friendly.

Here's what we dig into:

• The AI advantage – How dealerships are using AI to generate more leads and close more deals
• Automation that actually works – Reducing non-billable hours and cutting costs without losing the personal touch
• Why speed wins – How responding to customers faster leads to more sales
• What’s next for automotive AI – A behind-the-scenes look at AutoChat’s Nova AI and where the industry is headed
• Is AI replacing jobs? – The truth about automation, dealership employees, and the future of customer service

If you’ve ever wondered how AI can actually make your dealership better, this episode is for you.

So, if you want to stay ahead of the game and learn how the smartest dealers are using AI to work less and sell more, hit play and let’s get into it.

Send us a text

Welcome to the First Episode of The Car Dealership Podcast!

I’m Maarten Bekkers, founder of Auto Chat, and in this podcast, we’re diving deep into how AI and digital communication are reshaping the automotive industry. No overhyped buzzwords—just real conversations about what’s actually working in dealerships today.

To kick things off, I’m joined by Michiel Borst, Chief Commercial Officer at UnameIT, a company that’s been revolutionizing how dealerships manage customer interactions and sales. With over 17 years in the automotive industry, Michiel knows exactly what makes dealerships tick—and more importantly, what’s holding them back.

What You’ll Get From This Episode:

• How AI-driven customer interactions boost lead conversion by up to 4% (and why this matters more than you think)
• The game-changing integration between UnameIT and AutoChat (and how it’s already helping dealerships close more deals)
• Why traditional lead forms might be costing you sales—and what to do instead
• The surprising role of marketing automation in customer engagement and upselling
• Where AI-powered voice technology is headed in the dealership space (spoiler: it’s coming faster than you expect)

This is just the beginning. If you’re in the automotive space and want to stay ahead of the curve, you won’t want to miss this conversation.

🔊 Hit play now and join us on this journey to explore the future of automotive AI!