How Mitgo’s 90 ambassadors have made employer branding magic – with Veronika Batmanova

Ready to take your employer branding to the next level? 🤔

This episode is your ultimate guide!

Join me and Veronika Batmanova, the leader behind Mitgo’s wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥

Key topics we cover:

- How Mitgo engaged employees authentically (without a big budget!).

- The role of motivation, recognition, and creativity in keeping ambassadors active.

- Why platforms like LinkedIn and even TikTok are game-changers for professional branding.

💬 Watch now to hear inspiring stories, learn actionable tips, and discover why this ambassador program stands out in the crowded employer branding space.

👉 Find links to example posts here: https://modernemployerbrand.com/podcast187

Don't forget to subcribe and give us your rating if you enjoy this podcast!

With love

Susanna

Airbus Finland Does It!

Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices.

How did they succeed so quickly, in just six months without zero campaigns?

We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary.

Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation.

What we believe to be especially interesting to you is how Maiju has managed to engage so many Airbus employees in employer branding work. She shares her experiences and insights, providing valuable lessons for listeners.

Tune in to this new episode on Building a Modern Employer Brand Podcast with me, Susanna Rantanen, co-hosted by Nora Nykänen!

Hi there,

It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months.

I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens.

I hope you like it!

Susanna