What happens when the host becomes the guest? Today, David Baldwin sits on the other side of the microphone to talk with Mitch Bennett, the ECD who took over creative duties for David, and Ashley Yetman, Co-CEO and head of strategy at Baldwin&, who recently bought the agency. Join us for a fun discussion about what it was like building three purpose-based brands, the power of creativity, and what retirement might look like for someone who can't stop creating things.

00:18 - David Intro

03:12 - David's Story/Podcast Purpose

09:20 - Balancing starting an agency with purpose

12:03 - David's Core Beliefs

14:31 - HB2 and Ponysaurus

20:31 - Creativity going forward

23:17 - Determining how to choose which idea comes next

26:54 - Stepping away and being held accountable

31:34 - How did you pull off the transition

https://www.baldwinand.com/
https://www.ponysaurusbrewing.com/
https://takeyourseat.co/

Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.

00:18 - Mariah Intro

02:10 - Mariah's background

07:37 - Burt's Bees Mission

09:48 - How does Burt's Bees fit into the natural marketr

14:34 - Customer trust driving other products

16:29 - Who are Burt and Roxanne

22:34 - How does Burt live on now in the brand

24:28 - Other Iconography

26:10 - Conscious Beauty

31:31 - Where can the brand go that it hasn't and vice versa

37:28 - How did Burt's Bees influence Clorox

39:50 - Influencers and Social Media

Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
 

00:18 - Jackie Intro

01:21 - How Jackie got to Bojangles

04:20 - What is Bojangles

09:22 - Bojangles "Southern” branding

14:03 - Tailgating

16:32 - Telling the Bojangles brand story

19:05 - Tone of Voice

19:52 - Hard Sweet Tea

22:35 - Testing/Research

24:03 - Championing Women Executives

26:35 - Where to find Bojangles