The ATT policy (Apple’s App Tracking Transparency) has been the biggest challenge for app marketers in 2022, since it significantly impacted the targeted digital advertising ecosystem on iOS devices.  

As privacy concerns and platform regulations continue, marketers have been challenged to think out-of-the-box and reformulate their performance marketing campaigns to provide ideal personalized experiences for customers.

In this episode Jonathan Verger, Sales Manager for EMEA at Entravision’s Mobile App Performance explains how ATT has impacted mobile advertising and the way brands can adapt to the new advertising landscape.

Mobile games have turned everyone into a gamer. The accessibility and mainstream use of the smartphones have popularized the consumption of different types of games, some of them have become so popular that in some instances have resulted in major cultural phenomenons outside of gaming.

Whetherwhe they are hyper-casual  or more strategic games,  mobile gamers are  everywhere.

In this episode, Gonzalo Borras, Audio & Mobile General Director at Entravision Cisneros Interactive shares the highlights of their latest research for the latin american market, and why Mobile games have become one of the favorite pastimes among Children, teenagers and adults of the region.

To check out the complete study go to https://estudiomobilegaminglatam.splashthat.com/

Gaming has evolved into a worldwide phenomenon. Its exponential growth represents an unparalleled opportunity for brands and publishers to reach an increasing audience from all walks of life.

In this episode Nick Holden, Gaming and e-Sports Specialist at Entravision 365 Digital, and Co-Owner of the African Cyber Gaming League shares his expert advice and explains the opportunities to unlock the potential of advertising in gaming environments through Blended In-Game Advertising.

Digital audio consumption has experienced an impressive growth in recent years, both in volume and duration of listening. For advertisers, audio represents an attractive opportunity that is becoming ripe with more and more users that are highly engaged.

In this episode Pedro Utreras, Managing Partner of Audio.ad for Latin America at Entravision Cisneros Interactive, highlights how Digital Audio Advertising can help brands reach their consumers, and what to consider when adding digital audio ads to your marketing mix.

Programmatic advertising is a way to automatically buy and optimize digital marketing campaigns to improve the efficiency and transparency for advertisers and publishers.

With the growth of the Mobile market, Programmatic Mobile Advertising has become a game changer for campaigns. With buying tools like demand-side platforms (DSP) running a campaign has become an efficient and almost immediate process.

In this episode Jordi de los Pinos, CEO at Smadex - Entravision´s Programmatic Mobile App Service Unit- explains how Programmatic is changing Mobile Advertising and how to take advantage of the technologies available to perform successful campaigns.

Developing a mobile app is simple, but ensuring an app’s success is far more complex than registering the platform and attracting active users. An effective mobile marketing strategy is essential to increase visibility, drive installs, and achieve growth goals.

In this episode, Mariana Villa, Managing Director at Entravision in Latam and EMEA for Mobile Performance, highlights the essentials for an effective user acquisition plan, the technological services available for brands, and the skills required when defining a marketing strategy and operation in the complex and fast-paced mobile app industry.

The global advertising industry is experiencing significant changes to its ecosystem, pushing brands and advertisers to adapt and learn new ways to connect with their ever evolving audience.

In each episode of Brainers, we speak with the leading advertising and ad-tech solution experts from around the world, sharing powerful information and tools you can use to leverage today’s and tomorrow’s technology for growth.

Brainers is an original Entravision podcast. To learn more visit entravision.com