Validating and Pre-Selling Your New Business Offer

In this episode of 'Becoming Burnout Proof,' host Meg Bingham, a marketing strategist and certified stress management coach, shares her insights on validating new business offers. She discusses the importance of creating offers based on market demand rather than assumptions, and the value of a 'Minimum Viable Product' approach. Meg introduces the concept of the value ladder and its role in guiding potential clients through the customer journey. She emphasizes the significance of social proof and honest feedback from beta testers. Meg also highlights the necessity of knowing your target audience and using the right offer container, such as workshops, group programs, or courses, to ensure success. Join Meg as she provides practical strategies for pre-selling and validating your new business ideas, helping you to create impactful and profitable offers.

LINKS:

• The Work Life Harmony Club
• The Balanced Business Blueprint

In this episode of 'Becoming Burnout Proof,' host Meg Bingham dives into the all-too-familiar struggle of getting stuck in the cycle of perpetual learning and never taking action. She speaks directly to women entrepreneurs, highlighting common traps like perfectionism, fear of failure, and imposter syndrome. Sharing personal stories and advice from others, Meg underscores the importance of balancing learning with doing. She offers actionable tips like setting clear goals, prioritizing income-producing activities, and creating a dedicated learning schedule. Plus, Meg invites listeners to join the Work Life Harmony Club for extra motivation and support. This episode is packed with relatable insights and practical advice to help you move from endless preparation to meaningful progress.

LINKS:

• The Work Life Harmony Club
• The Balanced Business Blueprint

00:00 Introduction to Procrastination Learning

00:25 The Learning Trap

01:29 The Role of Freebies and Webinars

03:14 Perfectionism and Fear of Failure

04:52 Overcoming Imposter Syndrome

07:42 Balancing Learning and Doing

09:42 Practical Steps to Take Action

11:53 Conclusion and Final Thoughts

In this episode of Becoming Burnout Proof, Marketing Strategist and Stress Management Specialist Meg Bingham interviews Brand and Web Designer Lauren Felter. Lauren shares actionable tips for creating branding and a website that not only looks good, but gets real results.

LINKS:

• Well Oiled Website (Use code MEG for 10% off- affiliate link*)
• Free Masterclass: 5 Things Your Homepage Needs to Book More Clients

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If you make a purchase using my affiliate link, I may get a commission at no additional cost to you. I only share products from creators I personally know and trust.