This is a special bonus episode from our friends at the Amazon & JAR Audio podcast This Is Small Business.

This is Small Business explores the journey to success for small business owners by diving deep into the pivotal moments they have faced and conquered along the way. Brought to you by Amazon, this show is delivered through the unique perspective of a curious millennial trying to figure out what it takes to be a successful small business owner today. Episodes feature small business owners and industry experts from all walks of life who offer trends analysis, life lessons, and a different point of view. This is Small Business invites you to dig deep and find the tools you need to start, build, and grow your small business.

If there's one thing we’ve learned over the many episodes of this show, it’s that owning and operating your own business is hard. You have to overcome challenges you didn’t even know existed.

Thinking of becoming an entrepreneur or you’re wondering if you should stick it out? We have Dr. Laura Morgan Roberts, scholar, speaker and consultant, who studies the science of maximizing human potential, to guide us through. “I do think for every market need, for every human desire, there is an entrepreneur who is inspired and equipped to meet that need and to help for people to connect with that desire”

And Pamela Wirth, of Hello Health, will share what she’s learned on her path to entrepreneurship. Learn from an expert and those who have been there!

In this episode you’ll hear:

(03:49) Why connecting with others is one of the most important traits of an entrepreneur

(05:23) What qualities you need to be an entrepreneur

(08:17) If you can't go all in on your business because you need the financial security of a 9 to 5, how else can you start your business journey?

(10:24) How do you start a business if you have too much on your plate?

(12:56) An entrepreneur is also a leader, so what qualities do you need to be a great leader?

(15:38) What are some hurdles that entrepreneurs might have to overcome when they're thinking about starting a business?

(18:45) What are some of the qualities you need to help you get through the tough times?

Back in 2006, Kiersten Hathcock was just trying to figure things out.

She had left her job at A and E Television Networks a few years before and was bouncing around from town to town with her husband and their two kids.

As she was, Kiersten did the very last thing that anyone expected: she founded a children’s furniture company called Mod Mom Furniture. Then in 2024, after the brand received international recognition and acclaim from Shark Tank, Elle Décor, Better Homes and Gardens, and more, she made another unexpected move: she simply walked away.

Today, Kiersten is the Chief Marketing Officer at Moonshot. It’s a non-profit helping to spur economic development in rural Arizona. But to get there, Kiersten walked on some pretty uneven ground. She navigated a tumultuous appearance on Shark Tank, childhood trauma…even hearing the voices of dead children.

This week, I sat down with Kiersten to hear how she went from working in the television industry to building children’s furniture by hand in her garage. Why did she make such a drastic jump to an industry she had no experience with? How did she differentiate her products in such a saturated market? And how did she learn to trust her intuition, even when she had no indicators of success to latch onto?

Kiersten talks about:

• Identifying product/market fit
• Her experience pitching on Shark Tank
• Learning to trust her instincts over everything
• How to surround yourself with the right kind of people
• Hearing the voices of dead children while designing kid's furniture

Want to sponsor season 3 of "And So, She Left"?

We need your help to keep sharing unique and inspiring stories of women's entrepreneurship! Email us at podcast@cansulta.com.

We have a website!
Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.

Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP).

Songs used in this episode include:

• Chris Zabriskie - "Air Hockey Saloon," "I Refuse to Accept That There's Nothing I Can Do About It," "Short Song 012823," "Short Song 022123."
• Correspondence - "Up + Up (reprisearise)."

Growing up in the South Side of Chicago, Amanda Moncada-Perkins wanted power.

Her family had few resources to make do with, so she became an attorney when she grew up to unlock a better future. And today, Amanda is the Founding Attorney of her own firm, Stoutegy Law. But stepping into her power as a lawyer wasn’t without some major caveats.

Amanda was pulling brutal 70 to 80-hour weeks while she was working at major firms. She recalls crying every day at work, stretching herself to the absolute limit to outperform her colleagues. She was even put on suicide watch during a particularly dark period.

This week, Amanda talks about how she navigated countless obstacles in the daunting world of law to found her own successful firm. How did she cope with the immense pressure and strain as a high-profile attorney? Why did she find stepping away from work to be so difficult? And how did she eventually learn to put her mind at ease without compromising the quality of her work?

Amanda talks about:

• Overcoming overwork
• How she landed her first client
• Surviving a toxic work environment
• Using school to transcend her circumstances
• The vacation experience that convinced her to leave corporate

We have a website!
Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.

Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP).

Songs used in this episode include:

• Chris Zabriskie - "Air Hockey Saloon," "Candlepower," "CGI Snake," "Wonder Cycle," "Short Song 012823," "Another Version of You."
• Correspondence - "The North Sea (version)."