AI for U

Von: Brian Piper
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  • AI for U is the go-to podcast for higher ed professionals looking to integrate AI into their daily work. Each episode features interviews with industry leaders, providing insights on implementing and leveraging AI to streamline processes, enhance student experiences, and drive institutional success. Join host Brian Piper every other Thursday for fresh, empowering content that keeps you at the forefront of AI in higher education.
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  • Live at HighEdWeb: AI for Upskilling

    Live at HighEdWeb: AI for Upskilling
    Oct 4 2024
    In this live episode of AI for U, recorded at HighEdWeb, Erin Wilson from Arizona State University’s Learning Enterprise shares how AI is transforming their non-credit course offerings and instructional design processes. Erin discusses the use of custom GPTs for content creation, coding support, and even persona-building for testing content strategies. With a protected version of ChatGPT, Arizona State is leveraging AI to streamline workflows, enhance course content, and explore new possibilities in AI-generated video.Key TakeawaysArizona State University uses custom GPTs for a wide range of tasks, from coding support to developing instructional content, making AI an essential part of their non-credit learning enterprise.AI-driven personas allow for more efficient content testing and review, replacing traditional focus groups while maintaining human oversight.The future of AI at ASU includes advancements in AI video content, with a focus on making avatars and interactive learning tools more engaging and less robotic.How is Arizona State University using AI in its non-credit learning enterprise?Erin Wilson from Arizona State University’s Learning Enterprise explains how her team focuses on non-credit learning opportunities designed to help individuals upskill. This includes everything from individuals taking courses to company partnerships for employee training. AI has become a critical tool in this space, particularly in creating and refining educational content. Wilson highlights their partnership with OpenAI, which provides them with an EDU version of ChatGPT. This version offers enhanced security, allowing the team to safely use AI without concerns over data privacy. They rely on custom GPTs to handle a variety of tasks, such as helping with coding for instructional design or converting long faculty videos into more digestible content.What are custom GPTs and how are they used at ASU?Arizona State’s team has created numerous custom GPTs to support specific tasks within their learning enterprise. These custom AI models are highly specialized and are designed to do one thing exceptionally well, such as developing instructional stories, creating course introductions, or assisting with coding. Wilson explains that this customization makes their workflow more efficient, particularly when creating content for non-credit courses. One unique use of these GPTs is persona-building. By feeding in data such as speeches from an executive vice president, ASU created a "Maria Bot," allowing faculty and staff to ask questions and receive responses similar to what their EVP might say. This tool saves time while providing reliable guidance.How does AI help with content testing and refinement at ASU?Another innovative way ASU uses AI is to test content with virtual focus groups. Instead of traditional focus groups, which are expensive and time-consuming, AI can simulate different perspectives. For example, they use AI personas to simulate feedback from an expert, a novice, and someone with no background on a given subject. This approach helps ASU fine-tune their content more quickly and efficiently, ensuring that their material resonates with a broad range of learners. Wilson emphasizes that AI isn't replacing human input entirely. Instead, it assists by providing first drafts and initial feedback, which her team then edits to ensure the final output meets their high standards.What’s next for AI at Arizona State University?Looking ahead, Wilson sees AI playing an even more significant role in content creation and interactivity at ASU. The team is particularly excited about advancements in AI video, with avatars becoming more realistic and less robotic. They’re also eager to continue building custom tools that can take on increasingly complex tasks, allowing their team to focus more on the human elements of learning and engagement. While AI cannot replace human judgment or creativity, it serves as an invaluable assistant in improving efficiency, allowing educators to spend more time on strategic and high-impact work. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Mastering the Next.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional ...
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    10 Min.
  • Live at HighEdWeb: AI and Email Marketing

    Live at HighEdWeb: AI and Email Marketing
    Oct 3 2024
    In this bonus episode of AI for U, recorded live from HighEdWeb, Jacqueline Rowe, Assistant Director of Enrollment Communications and Analytics at Stony Brook University, discusses how AI is reshaping email marketing in higher education. Jacqueline shares the challenges her small team faces in managing personalized email campaigns and the tools they use to streamline communication, including AI-driven solutions like Slate and Gemini. She also touches on the role of AI in improving SEO and data analysis at Stony Brook.‍Key TakeawaysAI helps small teams manage large-scale personalized email communications without relying on expensive third-party vendors.Stony Brook University uses AI tools like Slate and Gemini to enhance email content, ensuring it resonates with target audiences.AI can be leveraged for SEO analysis, helping institutions identify key search terms driving traffic and optimizing content accordingly.Personalization and content assessment are the next frontiers for AI in higher education marketing, focusing on what truly engages different audiences.How is AI being used in email marketing at Stony Brook University?Jacqueline Rowe from Stony Brook University explains that her team uses AI to create more effective and personalized email campaigns, especially in a higher education landscape saturated with communication. With a team of just four managing all enrollment communications, Stony Brook's enrollment team needed a solution to stop outsourcing email creation to vendors. Instead, they brought the process in-house, using AI tools like Slate’s integrated AI feature and Gemini. These tools help refine email content, making it more engaging and tailored to specific audiences, such as prospective students and their parents.What AI tools are Stony Brook using to streamline marketing communications?Stony Brook relies on two primary AI tools for their email marketing efforts. The first is the AI feature integrated into Slate, their CRM. This tool helps Jacqueline’s team refine messaging by suggesting changes when communications become repetitive or less impactful. This is particularly useful when managing numerous inquiries and campaigns targeting different student populations. The second tool is Google’s Gemini, which Jacqueline prefers over other AI platforms like ChatGPT. Gemini allows her to tweak existing email content to make it more engaging and audience-specific, ensuring the language resonates with younger prospective students or their parents.How does AI improve SEO and data analysis at Stony Brook?Beyond email communications, Jacqueline is also exploring how AI can improve Stony Brook's SEO strategy. Her team uses AI to analyze how prospective students search for programs and other university-related information online. For instance, they discovered that terms like “Stony Brook acceptance rate” and lesser-known program names rank highly in search results. By understanding these search trends through AI-driven analysis, Stony Brook aims to enhance its SEO and ensure that relevant content reaches prospective students searching for the university.What are the future goals for AI in marketing at Stony Brook?Jacqueline sees personalization and content assessment as the next big steps for AI in higher education marketing. She hopes AI will help further tailor communication based on what resonates with specific audiences, and she plans to use AI tools to assess the effectiveness of these personalized campaigns. Additionally, she aims to integrate AI more deeply into SEO efforts, using data-driven insights to improve Stony Brook’s digital visibility and engagement. Her ultimate goal is to ensure that every marketing effort, from email communications to SEO strategies, is backed by data and tailored to the audience’s needs. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Mastering the Next.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing ...
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    9 Min.
  • Live at HighEdWeb: AI-Powered CRM Insights

    Live at HighEdWeb: AI-Powered CRM Insights
    Sep 30 2024
    In this episode of AI For U, recorded live at HighEdWeb, Lisa Nguyen from UC Davis’ Graduate School of Management shares how AI is revolutionizing her work as a digital marketer. Lisa delves into the innovative ways her team is utilizing tools like ChatGPT to analyze enrollment data, streamline marketing efforts, and improve student engagement. The episode also touches on the importance of privacy and ethics when using AI, highlighting best practices for implementing AI in higher education.Key TakeawaysAI can significantly streamline data analysis, offering actionable insights without the need for additional staff or consultants.ChatGPT and other AI tools allow for more data-driven marketing decisions by identifying optimal times to promote programs based on historical data.When integrating AI into marketing strategies, it's essential to work closely with legal teams to ensure privacy, ethics, and security compliance.UC Davis is piloting AI-driven marketing efforts with their part-time MBA programs, with plans to expand to other degree programs in the future.How is UC Davis using AI in its marketing strategies?Lisa Nguyen, a digital marketer at UC Davis, reveals how AI, specifically ChatGPT, is helping her team analyze application data to improve marketing efforts for part-time MBA programs. With enrollments declining, Nguyen’s team was tasked with finding the optimal times to market their programs. Using data from their CRM, such as application deadlines and submission times, Nguyen employed ChatGPT to analyze trends and suggest the best months for marketing. Historically, the team relied on anecdotal insights from program directors, but AI has enabled more data-driven decisions, which they are now incorporating into their strategies.What data points were analyzed using ChatGPT?Nguyen's team fed ChatGPT application data without including personal identifiers. The data encompassed several key stages: when a record was created, when the application process began, when it was submitted, and when decisions were made. By combining this information with application deadlines, ChatGPT provided insights into the optimal months to target potential applicants. This shift from anecdotal to data-backed insights marks a significant improvement in how the UC Davis marketing team plans its campaigns.‍How does UC Davis ensure ethical AI usage?As Lisa Nguyen emphasizes, it’s crucial to consult legal teams before diving into AI usage, ensuring privacy and security standards are met. For example, Nguyen ensured that no personal identifying information (PII) was included in the data she uploaded to ChatGPT. Moreover, she advised others to stay ahead of evolving policies regarding AI usage in higher education and ensure compliance with institutional guidelines. This careful approach has allowed UC Davis to innovate responsibly in their AI-driven marketing.‍What are the next steps for AI integration in UC Davis' marketing?Currently, UC Davis is piloting AI usage with two part-time MBA programs, but the plans don’t stop there. Nguyen hopes to extend AI capabilities to evaluate content performance across their marketing channels, particularly in email campaigns. By analyzing which topics prospective students engage with and at what times, her team can better tailor the customer journey. This expansion of AI into content evaluation promises even more personalized and efficient student engagement strategies in the future. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Mastering the Next.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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    7 Min.

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