Bryan Ferris is the founder and president of Goldfish Code, a firm dedicated to transforming the software development agency space through strategic, impactful, and technology-driven solutions. In our engaging conversation, we explored the nuances of integrating strategy with software development to solve real-world problems. Ferris emphasized the significance of starting with a strategic approach rather than jumping straight into development, stating, "People are not doing it properly because they don't really start with the strategy side of it."

Diving deep into the ethos behind Goldfish Code, Ferris shared his journey from being a tech enthusiast to becoming a seasoned entrepreneur with a penchant for social impact. His philosophy is rooted in understanding and solving the strategic problems businesses face, with software potentially being a part of the solution. "It's more about what problem you need solved and what outcomes you need," Ferris highlighted, underscoring the importance of identifying core issues before considering technological interventions.

A standout aspect of our discussion was the introduction of Goldfish Code's 360-degree consulting approach. This systematic method prioritizes understanding clients' strategic and financial goals, followed by a motivation-driven design process, and culminates in the deployment of tailor-made solutions. Ferris's experience with Impact Wave exemplifies this approach's efficacy, showcasing how a deep dive into the client's mission can lead to innovative, revenue-generating solutions.

Beyond his professional achievements, Ferris shared insights from his extensive travels to 134 countries, revealing how these experiences have profoundly influenced his work, especially in motivation-driven design. "It's really important to look at everyone...as actually a human," he noted, highlighting the importance of considering user motivation in design processes.

Listeners can expect to gain invaluable insights into the intersection of strategy, technology, and human-centered design from this episode. Ferris's journey is a testament to the power of strategic thinking in the tech world and serves as an inspiration for entrepreneurs and businesses aiming to make a meaningful impact through software.

Jack Craven is a master of transformation, bringing his rich background as a trial lawyer, CEO, and executive coach to the fore as we discuss the journey to feeling truly alive and becoming an effective leader. With his unique blend of experience and insight into neuroscience and consciousness, Jack shares how overcoming fear and reactivity is key to unlocking our fullest potential. "When we approach things from fear and threat, we are limiting our options. We are not at our optimal position," he explains, highlighting the importance of shifting consciousness to presence.

In this episode, Jack details his approach to coaching, emphasizing the power of reframing our challenges to foster fulfillment and effectiveness. He eloquently illustrates how changing our narrative can dramatically alter our experience: "What we tell ourselves becomes our reality. If you're telling yourself that work is a grind, your work experience will feel like a grind." This idea of reframing is just one of the powerful tools Jack offers to help clients and listeners alike shift from a state of reactivity to one of aliveness.

Jack's personal journey from feeling unfulfilled as a CEO to finding his calling as an executive coach offers a compelling narrative on the courage to change and the impact of passion on our potential. "You cannot imagine your potential until you're doing something that you're really passionate about," Jack reflects, sharing his transition to coaching as a testament to the transformative power of following one's passion.

Listeners will come away with actionable insights on how to cultivate moments of aliveness, create empowering mindsets, and minimize reactivity. Jack's daily practice of choosing thoughts that bring us to life is a practice he hopes to instill in others: "How do I want to feel alive today? What are the things that I need to tell myself if what I tell myself becomes my reality?"

The episode is not just about personal growth; it's a blueprint for leadership. Jack's vision extends to helping leaders navigate their challenges, create a fulfilling work culture, and lead with intention and presence. "One of the things I want people to take away from today is that we control our experience more than we believe we can. Rather than blaming others, take your own ownership," he advises, empowering listeners to take control of their narratives and, ultimately, their lives.

Jack Craven's insights provide a roadmap for anyone looking to lead a more fulfilling, effective, and alive life. Whether you're a seasoned leader or someone seeking to inject more aliveness into your day, this episode offers the tools, stories, and inspiration to make it happen.

Daniel Sabbah and Matt Chanoff, along with Merrick Furst and Mark Wegman, co-authors of "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand," joined us to explore the multifaceted world of innovation, invention, and the transformative power of understanding consumer behavior. In their insightful conversation, they discuss the core concepts from their book, emphasizing the true essence of innovation as not just creating something new but in fundamentally altering behaviors and markets. Daniel succinctly captures this concept, stating, "You can invent anything you want, but unless it fundamentally alters a particular market or a large number of individuals' behavior, it kind of falls flat."

The discussion further delves into the three types of innovation—informative, transformative, and formative—and their impact on businesses from startups to corporate giants. Matt offers a compelling narrative on transformative innovation, highlighting its ability to redefine the identity and strategy of a business, transitioning from, for example, a railroad company to a broader transportation entity. This segment sheds light on the challenges and resistances businesses face in embracing transformative changes, underscoring the importance of addressing these hurdles to achieve genuine innovation. Matt articulates this idea by discussing the resistance to change, saying, "Transformative means instead of filling up the form that you have, it means changing that form, transforming that form."

A significant portion of the dialogue is dedicated to understanding consumer behavior and the concept of authentic demand. Matt brings this to life with the story of a fish finder company, illustrating how a shift in perspective from viewing their product as a mere tool to an entertainment device led to explosive growth. This narrative exemplifies the podcast's core message: innovation is deeply entwined with the ability to perceive and respond to the underlying needs and behaviors of consumers. "It wasn't about whether it was better at finding fish. It was an entertainment device," Matt elucidates, highlighting the transformative insight that spurred the company's growth.

Daniel further enriches the conversation by sharing insights from his extensive career, emphasizing the critical role of listening and empathizing with clients to foster sustainable business growth. He remarks, "I learned that if I wanted to build a sustainable business, a sustainable growth business, I had to not just listen, but I had to understand the behavior that was being put in front of me."

The episode not only explores the theoretical underpinnings of innovation but also provides practical tools and methodologies for identifying and cultivating authentic demand. Through their collaborative work on "The Heart of Innovation" and the establishment of an accelerator at Georgia Tech, Daniel and Matt present a compelling case for a methodical approach to innovation. Their shared experiences and the challenges encountered in both startups and large corporations reveal universal truths about the nature of innovation and the relentless pursuit of meeting the world's deep hunger with deep gladness.

Listeners will walk away with a deeper understanding of the nuances of innovation, the significance of authentic demand, and the transformative power of empathetic and consumer-centric approaches to business. Daniel and Matt's conversation is a testament to the intricate dance between invention and innovation, and the pivotal role of human behavior in shaping the future of industries.

Andy Lothian is a beacon for entrepreneurs and leaders seeking depth and purpose in their work. In our conversation, Andy shares his insights into the entrepreneurial journey, emphasizing the importance of self-awareness, purpose, and creating value in the world. His perspective challenges the conventional portrayal of entrepreneurship, arguing that the essence lies far beyond the glamorized images of quick success and competition seen in shows like "Shark Tank" and "Dragon's Den." Instead, he posits, "Entrepreneurship is creating value in the world in a place that you think is important."

Andy's journey from aspiring investment banker to leading Insights, a global organization focused on personal and leadership development, underscores the transformative power of listening to one's inner signals and aligning with one's true purpose. He reflects on this transition, saying, "It was like cotton candy, like candy floss. It was very tasty, but no nourishment." This metaphor vividly captures the emptiness of work devoid of personal meaning and the nourishment that comes from purpose-driven endeavors.

A central theme of our discussion is the critical role of understanding oneself and one's motivations. Andy argues that successful entrepreneurship and leadership begin with the foundational question of "Who am I?" This introspection is the first step in creating a business that not only achieves financial success but also contributes positively to the world. He eloquently states, "You do it for the value you feel you can create in the world," highlighting the intrinsic motivation behind impactful entrepreneurship.

The conversation also explores the concept of "BHAGs" (Big Hairy Audacious Goals) and the importance of setting visionary goals that stretch the imagination and drive innovation. Andy shares an anecdote from Insights' own journey, where a seemingly unattainable revenue goal sparked new thinking and accelerated growth. This story illustrates the power of ambitious goals to catalyze change and foster a culture of creativity and resilience.

Andy's insights extend to the strategic dimensions of business, emphasizing the necessity of clear vision, purpose-driven goals, and adaptable planning in the face of unforeseen challenges like the COVID-19 pandemic. He remarks, "The goals are important, the critical success factors are important," underscoring the importance of flexibility and resilience in achieving long-term success.

Beyond business strategy, Andy delves into the importance of human skills and connections in an increasingly technology-driven world. He advocates for a balance between leveraging technological advancements and preserving the human element in interactions and decision-making. In his view, "Rediscovering human" is paramount to navigating the complexities of the modern world and ensuring the enduring relevance of businesses and individuals alike.

In conclusion, our conversation with Andy Lothian offers a profound exploration of the essence of entrepreneurship and leadership. It underscores the significance of self-awareness, purpose, and human connection in creating lasting value. For anyone looking to deepen their understanding of what it truly means to be an entrepreneur or leader in today's world, this episode is a treasure trove of wisdom and inspiration.

Ben Risser is the visionary behind Provident Financial Services, a firm dedicated to empowering small businesses, faith-based nonprofits, and private equity firms through expert financial guidance. In our comprehensive discussion, Ben shares his passionate belief in the transformative power of small businesses and nonprofits in enhancing community and national well-being. He articulates, "I believe when small businesses thrive, it lifts up a community economically...and I believe that makes for a stronger nation." His approach to financial services is not just about numbers; it's about fostering a healthier society.

Risser's journey from aspiring pilot to financial guru is both unique and inspiring. Facing the challenges of retinitis pigmentosa, he shifted his aspirations from aerospace to finance, carrying with him a profound sense of purpose. "It forces you to sweep a lot of distractions off the table and say, what do I want to accomplish in my life?" His story is a testament to resilience and finding one's calling amidst adversity.

Provident Financial Services, under Risser's guidance, specializes in part-time Chief Financial Officer (CFO) services or what's known as fractional CFO support. This innovative approach provides businesses with crucial financial insights and strategies for growth without the full-time overhead. Ben emphasizes the importance of financial literacy and situational awareness for business owners, stating, "Owners need to understand...where's cash leaking out of the boat and where are they really earning value with the customer?"

A key aspect of Risser's philosophy is the empowerment of businesses to not only understand their financials but to use this understanding to make independent, strategic decisions. "We want to get more strategic, and we want our customers to get more and more independent in making financial decisions," Risser notes, highlighting the goal of moving from tactical support to strategic growth.

Ben's engineering background infuses his financial expertise with a unique analytical rigor, allowing him to dissect and solve complex financial challenges with precision. This skillset is particularly beneficial for small businesses and startups, which, according to Risser, "desperately need a fractional CFO" to navigate the treacherous waters of financial management and growth.

Risser also touches upon the critical role of credible financial reporting and planning for entrepreneurs seeking to raise capital. He illustrates this with the story of an entrepreneur client, underscoring the necessity of meticulous financial preparation. "You can't really build a financial proforma unless you have historical actuals to reference," he advises, highlighting the importance of accuracy from the outset.

The conversation with Ben Risser is a deep dive into the vital role of finance in building stronger communities and businesses. His insights offer valuable lessons on resilience, strategic financial planning, and the transformative impact of conscientious financial management. As we explore Risser's approach to finance, it becomes clear that behind every successful business is a profound understanding of its financial heartbeat.

Antonio Wedral is the co-founder of Novos, an e-commerce SEO agency making waves in London by helping brands pivot from paid advertising to a more sustainable, SEO-driven approach. Our conversation traversed the inspiring journey of Novos, emphasizing the power of people-centric business models, the transformative potential of SEO in e-commerce, and the crucial balance between professional ambition and personal well-being.

Antonio's entrepreneurial spirit was ignited by his parents' resilience, who, after fleeing the Yugoslav war, had to start anew in the UK. This foundational story is not just a tale of starting over but a lesson in perseverance and vision. "My parents...had to start everything from scratch...I think it probably put something within me where it just had like a motivation within me," Antonio shared, underscoring the profound impact of his family's experience on his ambition to create a business that puts people first.

At the heart of Novos' philosophy is a commitment to building a company that values its employees as much as its clients. Antonio and his co-founder envisioned an agency that was not only a leader in SEO but also a champion for workplace culture. "We want to work with really cool clients...let's make this the best place to work in the UK," Antonio explained, highlighting their dual focus on client satisfaction and employee well-being.

Antonio's insights into the SEO industry reveal a keen understanding of the challenges and opportunities present in the digital marketing space. He articulated the agency's mission to empower brands by reducing their reliance on paid advertising and increasing their visibility organically. This approach not only helps businesses achieve financial independence but also fosters a deeper connection with their audience.

Moreover, Antonio touched on the importance of recognizing and addressing the mental toll that comes with entrepreneurship. His personal journey underscores the necessity of finding balance, stating, "You can't be super successful if you're burnt out. You need to find a balance." This candid reflection on mental health is a vital reminder for all professionals to prioritize their well-being alongside their career ambitions.

Listeners can glean several key takeaways from this episode:

• The significance of a people-first approach in business.
• The transformative power of SEO for e-commerce brands.
• The importance of workplace culture in attracting talent and fostering innovation.
• The necessity of balance between professional success and personal health.

Antonio's story is not just about the success of Novos; it's a broader narrative on the potential to revolutionize industries by focusing on the human element, whether it's through the services offered or the culture cultivated within.

RJ Burr is a seasoned veteran in the oil industry, with a family legacy deeply rooted in American oil. He is President and CEO at Panex. In our discussion, we explored the complexities and misconceptions surrounding the American oil sector, highlighting its pivotal role in both the national and global economy. RJ provided an insider's perspective on the challenges and opportunities facing the industry, particularly in light of the 2020 market crash and the COVID-19 pandemic. He shared insights into the resilience and adaptability required to thrive in such a volatile market, emphasizing the significant impact of independent companies, which drill the majority of the country's wells and produce most of its oil and natural gas.

RJ's narrative is a testament to strategic foresight and the courage to act amidst adversity. He recounted, "when the crash happened, they were liquid. They had cash in hand, and they could do something. The second is when their opportunity presented itself, they had the courage to take action, to make a move." This approach has allowed his company, Panex, to capitalize on unprecedented acquisition opportunities, setting the stage for substantial growth and development in what he calls his "second life in oil."

The conversation also delved into broader economic and environmental considerations, challenging prevalent narratives about oil and alternative energy sources. RJ argues against the dichotomy often presented between oil and green energy, advocating for a more nuanced understanding of energy's role in modern life and the limitations of current alternative energy solutions. He provocatively claims that "the free market fixes it all," criticizing the oversimplification of complex issues and the underestimation of oil's enduring value.

Listeners will find RJ's perspectives both enlightening and provocative, offering a rare glimpse into the intricacies of an industry that remains foundational to our way of life, yet is often misunderstood. Key takeaways include the critical importance of agility and foresight in navigating market crashes, the underestimated impact of small independent companies on the oil landscape, and the need for a balanced and realistic approach to energy policy and environmental concerns.

RJ's story is not just about oil; it's about innovation, resilience, and the relentless pursuit of opportunity in the face of uncertainty. His closing thoughts on the importance of integrity and partnership in business resonate beyond the oil industry, offering valuable lessons for entrepreneurs and investors across sectors: "Shame on you if you don't protect [your partners' trust] like it's your own."

This episode is a must-listen for anyone interested in the future of energy, the dynamics of American industry, and the art of turning challenges into opportunities.

Michael Juergens is a multifaceted wine consultant, master of wine candidate, author, and punk rock drummer who shared his extraordinary journey of introducing winemaking to the Kingdom of Bhutan. We explored the unique tradition of Bhutanese name-giving by monks, which inspired the naming of his wine brand, Ser Chem, or "alcohol of the gods." Juergens' narrative weaves through his initial accidental marathon sign-up leading him to Bhutan, to the inception of the nation's first wine company under the guidance of local monks and the government.

Juergens elucidates the challenges faced from selecting suitable grape varieties to navigating Bhutan's diverse climatic zones, emphasizing the importance of adaptability and experimentation in winemaking. His commitment to preserving Bhutan's carbon-negative status and biodiversity while introducing grapevines showcases a respectful and mindful approach to environmental sustainability. Juergens expresses the gravity of this responsibility: "The last thing I want is I bring in some new disease or some new fungus or some new pest or whatever that then wreaks havoc on the local environment and ruins the world’s happiest country."

With vivid anecdotes, Juergens shares insights from his varied experiences, from running marathons in extreme conditions like Antarctica to the meticulous process of becoming a master of wine. His journey in Bhutan parallels the marathon's challenges—emphasizing perseverance, adapting to unexpected obstacles, and the profound sense of accomplishment in contributing to something pioneering and impactful. "Sometimes when I’m doing the Bhutan wine company, that’s the way I feel. Like there’s this we don’t know and we’re just going to keep running until we fall down," Juergens reflects, drawing a powerful analogy between his marathon experiences and his winemaking venture.

From the episode, listeners can glean:

• The significance of names and traditions in shaping business ventures, as illustrated by the meaningful naming of Ser Chem.
• The complexities of starting a wine industry from scratch in a country with no prior viticulture, underscored by Juergens' detailed recounting of the initial challenges and innovative solutions.
• The importance of environmental stewardship and careful planning in agricultural innovation, a principle that Juergens deeply respects and incorporates into his work in Bhutan.
• The parallels between endurance sports and business ventures in terms of resilience and perseverance, offering a unique lens through which Juergens views his wine venture.

Juergens' story is a testament to the power of passion, vision, and resilience in turning the improbable into reality. It offers inspiration for entrepreneurs and wine enthusiasts alike, demonstrating that with enough determination, one can indeed introduce the "taste of Bhutan to the rest of the world."