Building Self-Integrity in Your Photography Business

We delve into the importance of self-integrity in achieving business success. In this episode, we emphasize the significance of consistently doing what you commit to, outlining how personal integrity directly impacts business reliability and growth.

Through discussing concepts like the motivational triad and specific strategies for overcoming mental obstacles, they encourage listeners to set and achieve concrete 30-day goals. By planning ahead, managing time effectively, and using one's higher brain, listeners can build resilience and discipline, leading to significant strides in their business and personal fulfillment.

00:00 Introduction to Integrity

00:10 Meet Keith and Melissa

00:50 Understanding Self Integrity

01:13 Building the Brain Muscle

01:41 Balancing Multiple Responsibilities

02:06 Overcoming the Brain's Programming

02:37 Planning Ahead for Success

03:27 Handling Seasonal Rush

04:23 Maintaining Personal Integrity

08:16 Setting and Achieving 30-Day Goals

15:07 Listing Obstacles and Strategies

17:26 Final Thoughts on Integrity

19:27 Conclusion and Call to Action

Exercise: 30 day Goal

Definitions
Prefrontal Cortex: One part of the brain, the prefrontal cortex, is what truly makes us human. We use the prefrontal cortex to think about our thinking, make decisions, and plan ahead. The prefrontal cortex is reflective. It ponders. It considers. It isn't reactionary and instinctive like the lower brain, also known as the reptilian brain or the primitive brain.

Primitive Brain / Lower Brain / Reptilian Brain: Because the lower brain likes to be efficient, it is in charge of a lot of our basic functions that keep us alive and instinctive type behaviors like fight or flight and since it doesn't argue logic with you it doesn't object to you doing things that aren't always in your best interest like skipping the gym, sitting on the couch, binging your favorite show instead of attacking that to do list. It helps keep you in your comfort zone and keeps you safe from trying new things that might scare you.

Motivational Triad: a simple definition is that our lower brain is always seeking pleasure, avoiding pain, and reducing effort. To put it simply, it is our basic instincts.

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