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Zconomy

How Gen Z Will Change the Future of Business—and What to Do About It

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Zconomy

Von: Jason R. Dorsey, Denise Villa
Gesprochen von: Jason R. Dorsey, Denise Villa
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The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters.

Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next 20 years. Those that don’t will be the losers or become extinct.

Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.

In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?

This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR, or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

©2020 Denise Villa (P)2020 HarperCollins Publishers
Arbeitsplatz- & Organisationsverhalten Management & Leadership Marketing & Vertrieb
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Nice overview

Im 38 years old and trying to better understanding perspectives of those coming after me. I find this touches some great ideas like highlighting genz‘s perspective on our current time without having to go through life sharpening events as the older generations. The whole smartphone addiction and learning on YouTube seemed a little overdone because it seems second nature to me as well - however, not the short feedback loops. GenZ expects quick answers and interactions. Interesting but I think I can adapt :) Gotta say I like them.

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