Everyone in today's society is struggling with this mysterious thing called the business world, striving toward a higher understanding of its inner workings. Despite this, most books present the basic concepts with so much complexity and so many arbitrary factors that the general public has given up on the subject and decided to retire to the sideline to be a spectator. In other words, his hope has been dashed aside, and his dream of a higher understanding has not been fulfilled in any of the books.

The present work is the culmination of many years of study, observation, and pondering on the dilemmas and enigmas of the business world. Within the confines of this book, one is given a chance to take an in-depth look and inspect first-hand, the code combination of what makes a successful business. The basics are laid in simple terms, and clear explanations express the powerful principles lucidly and dynamically, providing an unforgettable impression in the listener's mind. By avoiding undue complexities, the listener will achieve simplicity of thought, and will be actually traveling in the direction of the actual why, and thus be able to understand how to set up and manage any business.

It is an interestingly uncommon book written primarily for the technical, as well as the non-technical man. It is intended to serve several classes of our society:

• The office workers and managers.
• The business-minded individuals.
• The business owners.
• Professional managers.

This book will surely serve also an important class of our society, the technical inventor who is looking for inspirations and new ideas to imbue him with enough understanding to finalize and materialize his thoughts into reality.

The broad importance of this work could be summed up as laying the foundation for the business world on a scientific basis where arbitrary factors are removed and technical superiority is substituted.