The Personality Brokers
The Strange History of Myers-Briggs and the Birth of Personality Testing
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The Personality Brokers
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Gesprochen von:
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Ellen Archer
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Von:
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Merve Emre
Über diesen Titel
A New York Times critics' best book of 2018.
An Economist best book of 2018.
A Spectator best book of 2018.
A Mental Floss best book of 2018.
An unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond.
The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types - extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving - has inspired television shows, Online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results - no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives?
First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of devoted homemakers, novelists, and amateur psychoanalysts, Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life entirely its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was administered to some of the 20th century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo, until it could be found just as easily in elementary schools, nunneries, and wellness retreats as in shadowy political consultancies and on social networks.
Drawing from original reporting and never-before-published documents, The Personality Brokers takes a critical look at the personality indicator that became a cultural icon. Along the way it examines nothing less than the definition of the self - our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you, you?
©2018 Merve Emre (P)2018 Random House Audio
Kritikerstimmen
“This is a sparkling biography - not just of a pair of remarkable women, but of a popular personality tool. Merve Emre deftly exposes the hidden origins of the MBTI and the seductive appeal and fatal flaws of personality types. Ultimately, she reveals that a sense of self is less something we discover, and more something we create and revise.” (Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg)
“An illuminating dual biography…Emre has dug deeply into published and archival sources to produce a deft, gracefully written account of Katherine Briggs and her daughter Isabel Myers…a discerning history of the quest for self-knowledge.” (Kirkus Reviews)
“[Emre] tells the fascinating story of the origins of the world’s most widely used personality test…she is excellent at recounting how the MBTI began to sweep American institutions in the 1950s. [A] fine study.” (Publishers Weekly)