In this captivating leadership fable, listeners are swept into the riveting journey of Sam, a former trial attorney whose revelations about persuasion propels help him as he leaves law behind and enters the world of entrepreneurship. As Sam navigates through various industries, facing numerous challenges that test his resolve, adaptability, and understanding of the business landscape, a profound transformation unfolds.

More than just a narrative, Pitch Before Product flips the conventional thinking around building a business on its head. The book masterfully follows Sam's career adventures and condenses the lessons learned into three revolutionary strategies for growth, making it a veritable roadmap for scaling a company. Through Sam's experiences, listeners are introduced to the groundbreaking concepts of Pitch Before Product, The Sales & Marketing Pendulum, and Stack Ranking Revenue the pillars upon which this book rests.

Pitch Before Product emphasizes the paramount importance of storytelling and persuasion in the success of any venture, drawing from Sam's formative lessons as a trial attorney, sharing specific details on how to build processes to close more deals faster. The Sales & Marketing Pendulum explores the dynamic equilibrium between sales and marketing, outlining a methodology to leverages sales data for marketing and marketing data for sales. This strategy helps drive more qualified leads and shortens the sales cycle. Finally, Stack Ranking Revenue presents a methodical approach to helping companies, leadership and teams of all sizes ensure the right people are working on the right action items in the right order, creating enormous efficiency in the organization.