If Then
How One Data Company Invented the Future
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
If Then
Für 22,95 € kaufen
Sie haben kein Standardzahlungsmittel hinterlegt
Es tut uns leid, das von Ihnen gewählte Produkt kann leider nicht mit dem gewählten Zahlungsmittel bestellt werden.
-
Gesprochen von:
-
Jill Lepore
-
Von:
-
Jill Lepore
Über diesen Titel
Radio 4's Book of the Week
A Financial Times Book of the Year
Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year
Longlisted for the National Book Award
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.
In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
Kritikerstimmen
"Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future. If Then is simultaneously gripping and absolutely terrifying." (Amanda Foreman)
"An authoritative account of the origins of data science, a compelling political narrative of America in the '60s, a poignant collective biography of a generation of flawed men - Jill Lepore's If Then represents not only a stunning achievement in itself, but a stirring defence of the humanities in our techno-reductive age." (David Kynaston)
"A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing." (George Saunders, Man Booker Prize winning author of Lincoln in the Bardo)
Das sagen andere Hörer zu If Then
Nur Nutzer, die den Titel gehört haben, können Rezensionen abgeben.Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.
-
Gesamt1 out of 5 stars
-
Sprecher1 out of 5 stars
-
Geschichte1 out of 5 stars
- S. Ruecker
- 24.03.2022
Terrible, read by a bad voiceactor
The book begins by current-year political lecturing which is passing the verdict about the people and events the book is supposed to report on. I bought this to learn about the people and events in the story not the exceedingly trite opinions of the author.
The book is supposed to be about a bunch of highly intelligent computer pioneers.
It speaks of a certain kind of megalomania on the side of the thoroughly average author, to try and pass judgement on her betters trough the veil of history and by today's standards before even reporting on their story.
Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.
Sie haben diese Rezension bewertet.
Wir haben Ihre Meldung erhalten und werden die Rezension prüfen.