Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know.

From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there’s no limit to what you will be able to build. With this book, you’ll have a firm grasp on the inner workings of:

• -Digital tools, platforms, offers and integrations
• Websites that convert visitors into donors
• Email marketing and best practices for increasing email revenue
• Digital advertising strategies
• Analytics and conversion tracking for measuring ROI
• Design thinking for more donor-centric fundraising
• Social media for impact and meaningful engagement
• Introduction to donor journey mapping
• Systems thinking as a means to future-proofing your charity

This book is designed to be a handy, easy-to-use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed.

About the author:

Brock Warner, CFRE has a wealth of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College in Toronto, and a sought-after presenter at fundraising conferences throughout North America. As a direct marketer, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter.