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Fashionopolis

The Price of Fast Fashion and the Future of Clothes

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Fashionopolis

Von: Dana Thomas
Gesprochen von: Dana Thomas
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New York Times Book Review Paperback Row Selection

An investigation into the damage wrought by the colossal clothing industry and the grassroots, high-tech, international movement fighting to reform it....

What should I wear? It’s one of the fundamental questions we ask ourselves every day. More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual property - and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially, primarily out of view. We are in dire need of an entirely new human-scale model. Best-selling journalist Dana Thomas has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion.

In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling - even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade.

We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.

©2019 Dana Thomas (P)2019 Penguin Audio
Kunst Technik Ökonomie

Kritikerstimmen

“A glimpse into how consumerism, slowed to a less ferocious pace, might be reconciled with sustainability.” (The New Yorker)

"[A] Marley's Ghost-style warning of the irrevocable destructions to come.... Thomas is engaging and vital." (New York Review of Books)

“If you’ve been paying any sort of attention, you know that fashion is a dirty business. Human rights abuses, environmental devastation, economic devastation - these are just the broad strokes of a deeply broken system. And Fashionopolis seeks to pull the curtain back on that system. But it also wants to show us a way out.” (Esquire)

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Idee progressiste, ma solo per budget da milionario

Il libro parte bene, l’argomento è interessante, e l’autrice ha ricercato ottimamente le nuove tecniche ecologiche di lavorazione e realizzazione di abiti e tessuti. Ma (c’è un grosso ma), il libro si rivolge solo a chi ha un sacco di soldi, e possibilmente un fisico da modella. L’alternativa al fast fashion? Un abito made to order Virgil Abloh da 900 dollari, per esempio. O noleggiare un paio di pantaloni per 5 giorni a 250 euro! Che ne dite di un abito “slow fashion”? Per solo 700 dollari potete fare la cosa giusta!
...e se io non ho quelle cifre da capogiro da spendere? Qui Thomas rimane muta. Forse non considera chi non ha inviti “frow” alle sfilate, o forse possiamo scegliere tra coprirci con un sacco di juta o non uscire di casa. Check your privilege, Ms Thomas.

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